Resurge in business during Covid-19 sees WMS investment
A New Jersey based order fulfillment start-up has grown its customer base from zero to 25,000 orders per month, in under 10 weeks and during the height of the COVID-19 crisis.
From its 118,000 sq ft headquarters in Freehold and a new West Coast DTC center in Reno, Nevada, Resurge specializes in firms and start-ups positioned for significant growth. And during the pandemic it has helped rescue small to medium sized providers affected by labor shortages and health issues, plus those left homeless by Amazon's move to shipping essential items only.
The secret behind its success has been Resurge's ability to seamlessly and remotely onboard an innovative, cloud-based WMS solution, SnapFulfil.
Resurge's co-founder and Chief Strategy Officer, Brian Kirst, says: "The demand for our more progressive 3PL services has exceeded our expectations during these challenging times. However, we were able to respond by bringing forward our investment in a cloud-based WMS that has the flexibility and scalability to adapt and grow with us as a business and our customers' strategic expansions.
"We have worked with SnapFulfil previously and we completely trusted them to get our remote implementation right the first time and in just a matter of weeks, which they did without any issue. Plus, they bring a level of support which, in my experience, goes way above and beyond the industry standard."
Resurge's investment and progress means it is now well placed to rapidly scale up from 80,000 orders per month by September to 125,000+ by November/December holiday season time.
"We attribute our success to having the right WMS in place and SnapFulfil has bespoke functionality totally relevant to our business as a progressive type of 3PL. What's more, it gives us confidence and credibility to pursue prospects that might not otherwise select such a new style third-party logistics and DTC fulfillment associate," Brian added.
Even with most of the US under a stay at home advisory when Resurge was due to go live, SnapFulfil was able to offer remote support including regular online training meetings to ensure the team was able to access and test the solution.
Don White, CEO for SnapFulfil North America, adds: "Despite travel restrictions preventing the usual on-site training and go-live support, plus limited labor for user acceptance and training, we worked very well together to complete the project seamlessly. With SnapFulfil a fully-realized Software-as-a-Service provider, our DNA is 'in the cloud,' and so our geographically dispersed implementation and support teams have really mastered remote augmentation."
With Resurge being an early adopter of SnapFulfil's newly-redesigned rules engines and extra new functionality, the latest partnership initiative means Resurge can now self configure and implement certain improvements and amendments themselves, for even greater responsiveness and control.